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To create a design manual for Jama to favor their global market expansion 

Lisa Selin (me), Thea Burlin, Oscar Olsson

Brows in the manual:

My moodboard for design principles:

Design aim:

To enhance Jamas unique electrical functions and reduce the current messy expression with simple hoods and iconic recognition   

My proposal of applied design manual on Jama SBU 8000:

Manual interpretation:

SBU 8000 current design & sketch underlay:

Jama SBU 8000 underlay

Few sheets from the design manual:

New core values

Main learning from project:

To find balance on the fine line between too strict and too loose principles in a design manual 

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