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Duration: 200 hours

Consultant work for:

Sigr logo 70mm_edited.png

The Umeå based brand Sigr wanted help with designing a few items for SS21, mostly for their Pro Collection. In conversation with company I also looked into inspiration to help Sigr find its core identity.

Photo: Sigr Commercial

Underlayer sketches:


Final product:

Pro Jersey sketches:

Rityta 1.png

Color proposal:

Rityta 3.png

Further iterations of chosen sketches:

Rityta 4.png

The design got implemented in a jacket instead of a jersey:

Graphical print proposals for signature jersey:

Underlay for discussion about the brands identity and language:

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