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Sigr-Nackrosleden-Transparent-Road-Cycling-Rain-Jacket-Cycling-Together-Men-and-Women_1800
Sigr

 

Sigr logo 70mm_edited.png

Duration: 200 hours

Work for:

The Umeå based brand Sigr wanted help with designing a few items for SS21, mostly for their Pro Collection. In conversation with company I also looked into inspiration to help Sigr find its core identity.

Photo: Sigr Commercial

Underlayer sketches:

Sigr_baselayer_01.png

Final product:

Pro Jersey sketches:

Rityta 1.png

Color proposal:

Rityta 3.png

Further iterations of chosen sketches:

Rityta 4.png

The design got implemented in a jacket:

Graphical print proposals for signature jersey:

Underlay for discussion about the brands identity and language:

mönster_sigr.png
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