top of page
Shop_eyewear_blurrad.jpg


Duration: 4 weeks 

Collaboration partner:

neubau_logohel_1.png
Silhouette-Logo-Black-transparent-backgr

Neubau Y2023

A brand focused project including research in groups, individual ideation process and a final presentation.

 

Silhouette encouraged us to reflect upon the designers ethics, future distribution solutions and how to handle recycling. The aim of the project was to come up with one or more suggestion for the younger Neubau brand. 

The company:

The collaboration partner, Silhouette, has three brands - Neubau, Silhouette and after designing Adidas eyewear they started their own sports eyewear brand Evil Eye. The three different brands have different target audiences. Neubau targets a younger audience and focuses on visible frames with more sustainable explorative materials. 

The target audience:

Silhouette is describing the Neubau users are is young, free, and artistic. They want their eyewear to express sustainable consciousness and a sensibility to trends. The name refers to the trendy district Neubau in Austria.

neubau-eyewear-boy-girl-crop.jpg

- Neubaus motto 

See good, do good

CdS-Resize-150dpi-12-1000x667.jpg
P5160078.jpg
Final_presentation_Neubau_bilder_Sida_02

Chosen problem area:

To reduce the number of parts thrown to waste when updating your eyewear

Desirable result:

A product suggested for Neubau with a durable hinge system, the glasses and frame can be easily changed without the presence of an optician. Biodegradable or regenerative material is desirable and the lifetime of the parts should fit the estimated time of usage.

Why do we buy new eyewear?

  • Change in prescription

  • Want to renew the look

  • The hinge is broken

What do we do with outdated eyewear?

  • Thrown to garbage

  • Tucked away in a drawer

  • In few cases left to stores that recycle or send the eyewear for reuse

*Answers from vendors

of eyewear

Research

How do we pursue eyewear?
shop.png
shop.png
globe.png
globe.png
globe.png

Get prescription at store

Order the eyewear at store

Get prescription at store

Order the eyewear online

No new prescription

Order the eyewear online

+

  • Get professional help

  • Instant fitting

  • check of quality

-

  • Travel to store

+

  • Often cheaper

  • More eyewear to choose between

-

  • Takes more time

  • Can't try eyewear before ordering

+

  • No travel

  • Often cheaper

  • More eyewear to chose between 

-

  • Takes ore time

  • Can't try eyewear before ordering

How are the different customer experiences?

We tried out Synsams application Stylelab & did a comparison study with the eyewear in a Synsam store

glaögon.JPG
DSC_0001.jpg

VR showroom                                 store visit

VS

DSC_0025_edited.jpg

We can see how customers want more to choose between, they want different styles of their eyewear, one casual frame and something edgier 

"

- Hannes, optician at Synsam in Umeå City

The designer's quest

For the eyewear designer, it’s always gonna be a question of excluding some users from their design. A pair of eyewear will fit people very differently since the eyewear has to fit in relation to the length between their eyes, eyebrows, nose, the width of their face, and distance to ears.

People in the measurement index percentiles often tends to be discriminated against, there's no exception within the eyewear industry.
 

The average adult’s PD (pupillary Distance is between 54-74 mm; kids’ are between 43-58 mm.

 

Minimum for females: 51
Maximum for males: 77

IMG_5767_edited.jpg
Final_presentation_Neubau_bilder_Sida_15
indpoboard.png

: My inspiration

Pictures from Neubaus website, Pinterest and various articles

Which non-ending resources in Austria can be locally made into eyewear material?
Sheeps wool.jpg

SHEAP WOOL

human hair.jpg

HUMAN HAIR

corn starch and corn husk.jpg

CORN STARCH

mushroom mycelium was used to grow one d

MYCELIUM

potatoe waste.jpg

POTATO

Pictures: Cubitts.com

      Check out these cool examples

 

I found the England based eyewear company named Cubitts, which makes eyewear as a traditional and conscious craft. In response to the conventional unsustainable spectacle making, they started the campaign REDUX  with the aim to find sustainable alternatives and to minimize their impact on Mother Earth.

REDUX presents ten different concept frames from ten different waste materials. The potato waste model, presented to the left, was done in collaboration with Chip Board that makes biodegradable and recyclable products of bio-plastic composites that perform the same way as conventional plastics. 

Visit Cubitts website :

My chosen biological ingredients:

These ingredients can be grown in Austria, the production country of Neubau's eyewear. To my surprise, Austria has big seed corn cultivations and one of the biggest algae greenhouses in the world. 

cubitts-redux-frames-waste-materials_dez

POTATO

local waste

cubitts-redux-frames-waste-materials_dez

CORN 

HTB1fSO4GkOWBuNjSsppq6xPgpXaS.jpg

SEEDS

shutterstock_560043868-1200x675.jpg

ALGAES

lead_720_405.jpg

CELLULOSA

cubitts-redux-frames-waste-materials_dez

MUSHROOM

Sketches & first mock-ups:

Modification instructions:

Neubay result

Presenting my final design:

Fashionable eyewear for the conscious user living with nature as a friend
 

A collection of tomorrows eyewear

Y2023

Aimed expression:

Blur_side.35.jpg

fashion, consciousness,
gender-neutral,
being bold but classy

 

2girledited_edited.jpg

A classic frame
where the small details
tell the difference

Photograph by Daniel Stjerne & edited by me

The collection:

Turtle_w_dots.21.jpg
propagate-thyme.jpg
thyme.jpg

THYME

Material: Potatoe & algaes
Seed: Thyme
Production: 3D-printed

 

Potato starch and dried algae blended into printable substance. The algae make the material more water-resistant than pure potato waste. Plant the frame when you want to give it a new life
as a thyme plant.

ceramic.23.jpg
99138313-chili-pepper-seeds-in-wooden-sp
Tabasco-Peppers-2_edited.jpg

PEPPER

Material: Potato starch
Seed: Pepper
Production: 3D-printed

 

Pure potato starch mixed with grinded pepper seed
peel and pepper seeds creates a more calm but still bold look. No coloring ingredients added makes the frame express its natural origin. Plant the frame when you want to give it a new life
as a pepper plant.

bloodmarble.22.jpg
5970a5551a00003400dbfbb3.jpeg
poppy-1-960x400.jpg

POPPY

Material: Potato & corn
Seed: Poppy
Production: 3D-printed

 

Blending potato starch and black corn intends to create an interesting material blend and pattern,  fitting the consumers desiring a more classic and warm look. Plant the frame and give it a new life as a poppy flower

forgetmenot_2.27.jpg
HTB1fSO4GkOWBuNjSsppq6xPgpXaS.jpg
Chinese-forget-me-nots.jpg

FORGET ME NOT

Material: Black corn
Seed: Forget me not
Production: 3D-printed

 

Black corn starch is the mother of these almost black frames. The chunky frames with modules on the temples will sure be a conscious choice to make you visible, and memorable. The parts hide seeds to rebooted as the forget me not flower.

transp_pudel.24.jpg
lead_720_405.jpg
images.jpg

MUSHROOM

Material: Compostable cellulose
Seed: Mushroom
Production: 3D-printed

 

 Cellulose can be made transparent and
compostable, it sustains longer than the potato starch but also requires longer time to dissolve back into nature and doesn’t provides nutrition to your plants. This frame is colored with bergamot leaves.

Details:

exploded_hingedetail_close.30.jpg

Unscrew the screw to enable moving the lenses, front, and temples

exploded_hingedetail.29.jpg
exploded_backdetail.31.jpg

By snapping of

the ear loops you can either change them add a

chucky temple

exploded_wholeside.28.jpg
exploded_backloopdetail.32.jpg

Loops enable attachment of a strap if needed

Nose_front.33.jpg

The thoughtful shape of the nose bridge gives the frame a quality look

End life ~ new life

Unscrew the model and plant it in your garden or in your home, let your eyewear reboot into a memorable plant reminding you of your previous Neubau frames.

frames_in_pot.33.jpg

Plant your used frames and watch them giving new life as a plant

THYME

Lenses made of cellulosa are separately recycled into plastic

A chunky look can be applied to eyewear with the attachable temple modules

Slide onto temple after unsnapping the ear part

The system:

VR-showroom

Locally printed of local material

Grow new

material

enjoy wearing eyewear

Plant the

eyewear parts

With access to a computer with a camera and a 3D-printer it enables world wide use of this system. No shipping needed!
 

Same design can be ordered but in diffrent parts of the world we can find different material to use, which will contribute to a special look celebrating its origin.
 

bottom of page